Terry Coombes, EzineArticles Diamond Author

Start Your Personal Development Program Now

There’s no better time to start your personal development program than right now. Any day of the year can be your personal New Year’s Day. I read about a man who was always happy, because he was convinced that all his troubles would be over in the spring. If he was ill, the spring would cure his illness. If he couldn’t afford some special purchase, no problem – he’d buy it in the spring sales.

Spring came and went, often without the benefits he’d anticipated, but he was certain the next spring would be better. Nor did he give up on spring until the middle of summer – it could just be that things were delayed. When it was clear that things simply weren’t going to happen this spring, not to worry, next spring was on its way, bringing with it all he hoped for.

When I suggest that you start your personal development program,  I should add that you need that man’s store of optimism, but yours must be based upon self-motivation and commitment to hard work, rather than hope and faith. I’ll keep on saying this: You can achieve whatever you want through hard work, by following a plan, focused on the right goals.

I outlined, in an earlier post, the areas I associate with personal development. These are:

  • Occupational
  • Recreational
  • Creative
  • Mental
  • Physical
  • Social
  • Spiritual

They don’t have to be in this particular order. Previously, I showed them as a fully connected mesh network, from the thought process perspective. It makes sense to put Occupational considerations first, since, for most of us, our plans and ambitions will be focused upon our occupation. The activities that provide our source(s) of income are crucial to everything else we do.

Without money, life is miserable. No-one has yet persuaded me that less money is better than more money. Times when I’ve been well off, I’ve been very happy, compared to times when I’ve been poor.

So, start with your Occupational goals as the first step in your personal development program.

Think carefully about your present occupation and about the occupation you’d like to be engaged in, five years from now. Five years is a magic number in personal development. Always have your five year plan uppermost in your mind. You must ask yourself what you would like to be doing then. This will take you a while to mull over, and as you refine your ideas, it will take more and more research. Much of this will be online, but there are many other sources too. If you have a role model, see if you can get to interview them, by email, phone, Skype or letter. This is the sort of activity you must aim for, in setting your occupational goals.

You will make changes – many changes – starting as soon as you begin to set your goals.

To help you with the kinds of questions you should ask yourself, I’ve written a short list below. You must come up with many more than this, before making your final occupational plan.

Personal Development Program – Some Occupational Questions

  • Do you want a new career that offers you a higher status in your community?
  • Do you want a better job to earn more respect from friends and family?
  • Do you want a new business that gives you greater potential for growth in your life?
  • Do you want a different boss who can recognize and value your true worth?
  • Do you want to work in a new location that gives a better quality of life for your family?
  • Do you want a new vocation in life that allows you to feel more fulfilled and appreciated?
  • Do you want to work to help disadvantaged people in a way you find rewarding?
  • Do you want a business partner who shares your passion and motivation for your work?
  • Do you want a new set of colleagues who value your vision for the business?
  • Do you want a role that enables you to improve your work associates’ lives?
  • Do you want a higher income to lift yourself out of the lifestyle you’re stuck in?
  • Do you want a better standard of living to improve your loved ones’ opportunities in life?
  • Do you want a more ethical line of employment that will demonstrate your integrity?
  • Do you want to be an entrepreneur and create new jobs in your community?
  • Do you want different working hours to give you more time with your loved ones?
  • Do you want a more challenging position in order to show off your capabilities?
  • Do you want a less challenging position to give you time to study for higher qualifications?
  • Do you want to be your own boss so that your success depends on your own hard work?
  • Do you want a more creative role so that you can build a reputation for innovation?
  • Do you want a more manual, hands-on role so that you can lead from the front?
  • Do you want a job where you interact with people and can motivate them?
  • Do you want a job where you work alone so that you can build your prestige in your niche?
  • Do you want to be able to work at home in the interests of efficiency and family unity?
  • Do you want a job that involves mundane work that could give you time to plan your goals?

For a personal development program, the usual wisdom is to write down your strengths and weaknesses, your present knowledge and skills, your likes and dislikes… and so on.

I don’t advise that. You’re about to start a personal development plan that involves, at the very least, making big changes to your life. If you’re not prepared to make big changes, you shouldn’t embark on this program.

Suppose you’re a teacher and your dream is to become a farmer (or vice versa), then your view of the world is going to have to change dramatically. Your prejudices and false assumptions will have to be abandoned. Of course, you have to recognize them first!

To start your personal development program, then, you must ask yourself questions. Rather than state what you already know and what you are capable of doing, ask yourself what you dream of doing in the future. You can think of this as a kind of individual, inverted brainstorming. Instead of writing down all kinds of suggestions, write down all kinds of questions. The similarity to brainstorming is that you “defer judgement”, and you “reach for quantity” in your questions.

Look at the questions I listed above. You’ll see that they’re mostly of the form, “Do you want change X to occur in your life, in order to produce benefit Y?”

Your questions should generally follow this format.

In his classic book, “How to Win Friends and Influence People”, Dale Carnegie tells us that American philosopher Dr. John Dewey asserted that the deepest urge in human nature is the desire to be important.

This applies to all of us, and the benefits in the questions are intended to feed this desire in some way.

When writing down your questions, try to ensure that your desire to be important is the main incentive that will motivate you to take action.

A useful exercise, before you write down your Occupational questions, is to make a list of things that could make you feel important.

Soon, I’ll talk about the Physical aspect of your personal development plan, which includes the way you dress, your modes of transport, what you eat, and so on.

Terry

 

What Do You Expect In Return For Help?

What is Help?

Help is cheap.
What does it mean to you when someone says, “Can you help me…”?
What does it mean to you when someone says, “I want to help you…”?
How far are you prepared to go to help someone?
Do you keep helping them once they reach your level?
What do they owe you for helping them?
How do you feel if they keep going after you’ve helped, and they become more successful than you?
How much input do you expect into their life after you’ve helped them?
Would you give your help anonymously?

Help should be free and unconditional.
If it’s not – then you shouldn’t have given it in the first place, because it’s not help, it’s a contract.

Terry

A New Look At Personal Achievement

It was around forty years ago that I found Martin Rhodes’ book, “Personal Achievement”, in a library sale, and it’s been close by me ever since. That was my first encounter with self-improvement and it was a real inspiration. Well, now, I want to talk about some Personal Development techniques of my own, and show you how they can help improve your life.

I often use the expressions “Personal Achievement” and “Personal Development” too loosely. It’s sloppiness, but for my purposes, they usually mean the same thing.

If you’re a regular reader, you’ll know I like to pull ideas from unrelated areas and build Personal Development messages from them. A while back, I mentioned my Protocol Model, in which I modified a few computer networking concepts. I’d like to begin explaining it here.

One of the basic principles of Personal Achievement is that you can achieve anything you want in life, if only you’ll work hard enough. It goes almost without saying, that hard work implies smart work. There’s no point working hard toward the wrong end. For that reason smart working always needs a plan.

I wanted to devise a model to help me plan and achieve personal development goals in a systematic way. I wanted a framework to guide me in asking the right questions. I figured, if I could get the questions right, then I’d be well on the way to building my implementation plan.

In creating this model, I looked for the common types of ideas I’d met in my personal achievement work. I came up with these:

  • Occupational
  • Recreational
  • Creative
  • Mental
  • Physical
  • Social
  • Spiritual

The list isn’t exhaustive, but it’s always proved more than adequate for my purposes.

This is how it looked on paper:

Setting targets and achieving them would involve ideas from these areas. Any thoughts in one area could interact with those from one or more of the others. This is illustrated with links below, in what we call a fully connected mesh. You can trace a link from any one thought area to any other. These links are the paths over which the protocols (the rules) operate and they will be in the form of questions and answers.

For example, a spiritual question to the occupational area might be, “Is the sales copy I plan to use in my work legal, decent, honest and truthful?” Spiritual, in this model refers to the rules by which you live. So one person could give a valid answer, “Yes” to the question, while another would have to say “No”, because they live by different personal codes of conduct.

It’s useful at this point to give a name to these linked idea components. I thought long and hard about this, before settling for “Hubs”, because it’s simple.

The questions and answers between the hubs must be coordinated and the way to do that is through a supervisor, or controller, which happens to be you. You may have experienced your thoughts swirling around aimlessly at times, when suddenly you decide you have to take control. You may call it a light-bulb moment, or a eureka moment, or simply a pull-yourself-together moment. It means you have to get on top of the situation.

So the model now looks like this:

The power of this model is contained in the questions you’re forced to ask yourself in developing your plan. You can use it to build long-term or short-term goal plans by asking questions at the appropriate level. You can also sub-divide larger goals into smaller sub-goals, almost ad infinitum. In order to keep track of your plans and to communicate with the outside world, whether that is other people, a printer, the Internet, yourself via notes, or other goal plans – any interaction with this particular goal plan network takes place through the network’s Social Hub. You can think of each Social Hub as an Input/Output (I/O) unit or a communications port.

To be continued….

Terry

Why You Need SEO For Small Local Business Websites And Blogs

You may not think you need SEO for small local business websites and blogs, but you do.

SEO For Small Local BusinessIn my lifetime, I’ve only ever seen three Green Woodpeckers. I think it’s a fair bet that most people, if asked, would say they’ve never seen a single one. And yet, surprisingly, the Green Woodpecker population is fairly stable. Why surprisingly? Well, if I’ve only ever seen three, how do they find each other, in order to breed?

The answer is, of course, that they take all the right steps to make sure that other Green Woodpeckers notice them.

For one thing, they have a particularly loud, distinctive song that only others of their kind would be drawn to. These others, don’t forget, will be listening out for this song, to the exclusion of all the other birds’ songs.

Also, they eat, almost exclusively, ants. So, by hanging around the local ant-bars, they’re highly likely to bump into other ant-eating birds, i.e. Green Woodpeckers. In other words, they’re optimizing their chances of meeting a mating partner.

Which brings us to SEO for small local business. Search Engine Optimization. You may think, as a small business owner, that there will be little in the way of competition for the top spot in your category, locally, in the search engines. Wrong. Unless you happen to run a highly specialized small business, then there will be plenty of competition on Google, Bing, Yahoo and so on.

Chances are, though, the top search engine results pages (SERPs) will be from big national directories and organizations. Your first real competitor will probably be some way down the list. They’re the ones you want to beat, because they hold more credibilitywith local people than the bulk directory listings and the Pay Per Click (PPC) results at the top and right hand side of the page.

If you’ve done no SEO on your website, you’re likely to be way down the list of SERPs, in which case, you may as well have no website at all, since nobody normally looks beyond the first or second page of their search engine results.

But all is not lost. It’s surprisingly easy to push your website or blog higher up the rankings, with just a small amount of time and effort spent on search engine optimization.

By inspecting your competitors’ web page source, you can discover the amount of optimization you’re up against. If the website or blog is implemented using WordPress, then you can see from the source if they’ve installed an SEO plugin, such as All In One SEO, one of the most popular at the moment. If you look at the source for this page, you’ll see the following line:

<!-- This site is optimized with the Yoast WordPress SEO plugin v1.0.3 - http://yoast.com/wordpress/seo/ -->

The Yoast WordPress SEO plugin is one I’m testing right now, and so far, it seems to be giving good results. The first time I used it was to boost a local building company from nowhere in the natural search results to high page one ranking. This worked in a very short space of time, so I’m pleased with the plugin so far. It’s very easy to use, if you follow this guide at wpbeginner.com.

You can find plenty of information about SEO via the search engines, but a good place to start is with Google’s own Search Engine Optimization Starter Guide.

The table of contents is shown here, to give you an idea of what SEO involves:

  • SEO Basics
  • Create unique, accurate page titles
  • Make use of the “description” meta tag
  • Improving Site Structure
  • Improve the structure of your URLs
  • Make your site easier to navigate
  • Optimizing Content
  • Offer quality content and services
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately
  • Dealing with Crawlers
  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones
  • Notify Google of mobile sites
  • Guide mobile users accurately
  • Promotions and Analysis
  • Promote your website in the right ways
  • Make use of free webmaster tools

If you’re happy delving into HTML, or configuring your own WordPress settings, it’s well worth implementing some basic SEO techniques. A little SEO goes a long way!

So, you can see why you need SEO for small local business websites and blogs. If you don’t use it, you’re like a Green Woodpecker sitting quietly in a parking lot, hoping for a mate to come along. It won’t happen.

Terry

Photo: By User:Hans-Jörg Hellwig (Own work) [CC-BY-SA-3.0 (www.creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

How Do You Measure The Quality Of The Man?

On several occasions recently, I’ve spent time replying to a post on a forum, only to find, when I hit the “Send Reply” button, that the thread is non-existent – i.e. it’s been deleted while I’ve been composing. Not wanting to waste anything I’ve spent time writing, you will be the beneficiary of the admin’s “Delete Thread” button. You don’t get the full context, but here’s part of my reply.

The question was:

 

Let me ask you this very important question:
How do YOU measure the quality of the man?

It’s over fifty years since I learned this code for living:

A Scout’s honor is to be trusted.
A Scout is loyal to his country and his employers.
A Scout’s duty is to be useful and to help others.
A Scout is a friend to all and a brother to every other Scout, no matter to what class, color or creed the other belongs.
A Scout is courteous.
A Scout is a friend to animals.
A Scout obeys orders of his Patrol Leader or Scoutmaster without question.
A Scout smiles and whistles under all circumstances.
A Scout is thrifty.
A Scout is clean in thought word and deed.

I’ve tried to abide by that code over the years. If you replace the word “Scout” by something more meaningful to yourself, it’s not a bad guide to how to conduct your life.

Some may say they  don’t obey orders from anyone, or that they don’t have an employer and so on, but the principles are the things that matter. I’ve found that I do, in fact, measure a person’s “quality” by those ten guidelines. Together, they add up to integrity, which counts for everything with me.

Terry

Ogilvy On Advertising

We’re moving. Relocating. I mean Trish and I are physically upping sticks and moving our home. We’ve been here for seven years or so, but now we’re off to pastures new. Nothing changes here, of course but big changes offline.

If you’ve ever undergone a house move, you’ll know how stressful it is. You have to decide what to throw away and what to keep. Easy. You want to keep all your stuff and throw away other people’s stuff, to lighten the load. Well, that doesn’t happen and you wind up with the heartache of dismantling your life so far. So what you try to do is predict the direction of the rest of your life, based on what you can take with you in the move.

David Ogilvy

But it’s not all bad. While you’re sorting out the junk and trashing your life, you come across things you’ve been looking for for ages and that you decided someone has obviously thrown out unbeknown to you. Such an item is the book by David Ogilvy, “Ogilvy On Advertising.” This is a book I came across in a cheap bookshop some years ago and bought, just because it looked interesting. It’s only comparatively recently that I’ve realized its importance in the marketing world, having seen references to it online. Having given up the search some time ago, it was gratifying to find it at the bottom of an “In” tray. Of course, I can’t admit I’ve found it, so this is just between us, right?

Here’s the first paragraph from the book: “I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’ ”

This is the kind of person I want to follow in my marketing – he speaks my lingo. Later in the introduction, he says, “This is not a book for readers who think they already know all there is to be known about advertising. It is for young hopefuls – and veterans who are still in search of ways to improve their batting average at the cash register.”

Read about David Ogilvy on Wikipedia, then track down this book and buy it.

Terry

 

Don’t Forget To Read The Instructions

I’d spent enough time – it seemed like years – learning (or at least, reading) all about Internet Marketing. I’d lurked on forums based in both the UK and the United States reading about the fortunes people were making. I’d bought Rosalind Gardner’s SuperAffiliate Handbook and read it over and over again, so I knew my stuff. I was well versed in the methods used in 30-day challenges and I could do it all with my eyes shut. Okay. Time to stop reading and get down to work. Take Massive Action… that was the rallying call.

I paid a premium to join the Warrior Forum War Room and within a few hours, I’d found a product to promote. A Warrior was “giving back a ton of information” to fellow Warriors with a full course, including step-by-step details on how to promote his ClickBank offer. I couldn’t believe my good fortune.

I bought a domain name (a few, actually), changed the nameservers to point to BlueHost, then installed WordPress. I spent a couple of days setting up the site, making some snappy graphics and sounds and wrote a terrific review of the product (yes – I’d bought the product through my ClickBank affiliate link and yes, it was a good product). Did all the recommended SEO things – H1 tags, keywords in the <img> alt tags, etc. Then I looked around for “leaks” – places where my visitors could sneak out unnoticed and I blocked them all up. The only way out of that page was to click on my ClickBank link. Gotcha!

I know I had all the free traffic methods covered, but on top of that I decided to make sure, by using Adwords. Set up my campaign with Google.  All set to go and Google stopped me. I couldn’t believe it. I’d paid good hard-earned money for this advertising campaign! What right did they have to stop my potential customers discovering my product links? Not only that, but they left me to guess what I was doing wrong.

Eventually, after much, MUCH reading of the rules, it seemed that Google didn’t like me setting traps. So, PPC was not as straightforward as I’d been led to believe, after all. So, let this be a lesson to us all – READ THE INSTRUCTIONS FIRST.

Back to the War Room for another idea.

Grammar, Punctuation And Spelling Matter

Grammar, punctuation and spelling matter in everything you write, believe me. It fills me with dismay, every time I read an item that says (a), “The odd spelling error here and there will be forgiven”, or (b),  “Don’t worry too much about punctuation – as long as people can understand what you mean, that’s all that matters.” The writers of these comments will be people who (a) can’t be bothered to learn to spell correctly, or (b) don’t understand punctuation.

It really isn’t that difficult a task for the average person to improve their writing ability in the three areas mentioned. The fact is, most of us stop learning as soon as we’re no longer forced to do so. How often does someone ask you the meaning of a word and you maybe recognize it, but don’t know what it means? How often do you read an article, or a book and skip over words whose meaning you’re not quite sure of? You may have a rough idea, but you think it doesn’t affect the overall meaning too much, so you let it go.

The best way to improve your reading comprehension is by having a dictionary at hand and every time you meet a word you don’t understand, look it up. Needless to say, the item you’re reading needs to be well-written, from a source with a good reputation. Glossy magazines, quality newspapers and books from national publishers should all be reliably and carefully proof-read, so you can trust the grammar, punctuation and spelling to be spot-on.

You’ll be surprised at the difference between what you thought certain words meant and how the dictionary defines them. You may find the item takes on a whole new meaning!

What I’ve just mentioned applies to vocabulary, of course. In the case of grammar, punctuation and spelling, you just have to keep on reading and analyzing why certain punctuation marks are where they are and why the grammar is used in the way it is. If you have problems in these areas, do this each day for thirty days, you’ll find your writing will improve beyond recognition. If you can find a writing coach to proof-read your work and give you advice, so much the better.

Whatever you do, don’t simply carry on without trying to improve things. Most of the people you come into contact with, particularly those who commission work from you at the higher-paying end of the scale, will find it irritating at best and insulting at worst and any hopes of future work will vanish.

Keep on writing.

Terry

 

Your Success Profile Explained

The Success Profile is a model I devised to illustrate the dynamics of  personal achievement.

First, a digression.

This graph shows what happens when a ball bounces. It’s a simple plot of the ball’s height against time. The bouncing decays and the ball comes to a standstill, because the energy it had at the beginning is converted into heat and  sound on each bounce. Unless work is done to replace that energy, it will stop.

This is how many people go through life.

If you think of this as a graph of success (and “success” means whatever you want it to mean – more on that later), then in any particular endeavor, long- or short-term, this is typically what happens.

“When I use a word,’ Humpty Dumpty said in rather a scornful tone, ‘it means just what I choose it to mean — neither more nor less.’ ”
— Lewis Carroll (Through The Looking Glass)

The plans are made, enthusiasm is boiling over and the project begins. Gradually, problems start to crop up. Results fail to match expectations. Enthusiasm wanes and effort diminishes, to the point where all interest is lost and a boost is needed to restore motivation.

Take Internet Marketing as an example. You’ve set out to make money online and your research throws up IM as the road to riches. You find your way to the Warrior Forum and, before long, you’ve purchased your first Warrior Special Offer (WSO) – a HUGE course, with TONS of secrets, written by a well-known GURU. It’s a 37-day challenge to make a grand in a week and it costs $37. You get a special offer because it’s the guru’s 37th birthday.

I’m not saying there’s anything wrong with this. It’s all part of building your knowledge through experience. What matters is how you use that knowledge. So, enthusiasm is high, and you start work with a vengeance.

You choose a niche, buy a domain name and hosting through GoDaddy and/or BlueHost. You install WordPress through CPanel and build a squeeze page, with an opt-in form, using an autoresponder from Aweber to build your list. You offer your freebie report as an incentive to sign up. You write half a dozen articles and submit them to EzineArticles. Throughout this, you’re using the special Secrets you’ve paid for. Then a few more articles. You check your stats. Nothing… Go back to the beginning and check everything – filling in the bits you overlooked and missed out. Keep checking the stats. Still nothing.

Enthusiasm and motivation eventually hit rock bottom and you scan the WSO’s for something else that offers the success you’re looking for. You buy another product and your enthusiasm goes up, but not to the level it was when you started out. The process is repeated, each time with dwindling motivation, until you either give up altogether or languish in the Slough of Despond, as a perpetual newbie.

Now look at this graph. You’ll notice it’s the bouncing ball reversed.

I call this the Trampoline profile, because it’s what happens when you keep pumping in more energy when you hit the trampoline. You get a bit higher each time. But there’s a physical limit to how high you can bounce, so once you reach that limit, there’s nothing more to play for. You’ll lose interest and the graph reverts to the bouncing ball profile.

In terms of the Success Profile, what this means is that we take on board the lessons from our experience and use them to go from strength to strength. As with the trampoline, though, we reach a limit and, once we realize we’ve peaked, and it’s hard work just to maintain this limit, we lose interest.

For the Internet Marketing example, you’re doing well to begin with. Your WSO’s are working for you and you’re building on what you’ve learned from your gurus, so you keep on buying until you realize you’ve hit a plateau. You’ve reached your limit and it doesn’t scale any more. Rinsing and repeating is no longer going to cut it. What you need is a way to move up a level.

In other words, you need a Success Profile that looks like this:

I named this the Trampoline Staircase profile, for obvious reasons. Each step has a trampoline, so before you reach your limit, you simply jump across to the next level. That way, you never reach a limit that you can’t break through. In theory, you could bounce your way to the top of the Great Pyramid of Giza with carefully placed trampolines!

I said earlier that success can be whatever you want it to be. If peace of mind or a greener world are some of your yardsticks for success, that’s great. You can cast a set of Success Profiles and provided there are no inconsistencies between them, you can work to keep them all in good shape. In your projects, and for each of your Life Protocols (shown here), you can define Success Profiles and use them as your guide for change. You will often be using subjective judgements but in IM, since we’re focusing on wealth (didn’t I mention that?), you have a quantitative way of measuring your success. You can measure it in terms of dollars per month. In the trade, the tendency is to talk of four- five- or six-figure incomes per month to give an order of magnitude rather than a specific earnings figure.

Okay, so what does the Trampoline Staircase profile mean in practice? Let me give you an example from someone I watched recently on Talk Marketing Now. Kieran McDonogh, a really nice, enthusiastic IM guy from New Zealand, used the expression, “align yourself with success.” I thought it gave a great insight into one way of climbing the Staircase. Essentially, Kieran said that when you’re a five-figure (per month) earner, associate with six-figure earners. Once you’re settled in the company of six-figure earners, associate with seven-figure earners.  In my model, this comes under the Occupational Protocol, but I’m sure you can see how the concept can be adapted to other protocols. Kieran was preparing to dine in the company of Donald Trump, by the way!

I’ve introduced two concepts here: the Success Profile and the Life Protocol, both of which come from my current work in progress - A Basic Model For Success (I’ve said before, I take concepts from things I’m familiar with elsewhere and form associations. I’ve done that here, once again). I’ll come back to these ideas regularly, so if they aren’t too clear right now, stay with me – you’ll find them valuable in the future, once we start to build up a fuller picture.

Here’s a plan for you to follow, now that you’ve read this.

  1. Choose the first area you want to focus on in building your success.
  2. Identify where you are on the Staircase and who your peers are on that step.
  3. Gaze up at the next step and see who you should be aiming to associate with.
  4. Research your potential future friends – IN DEPTH.
  5. Have something REALLY USEFUL to say that is on their level.
  6. Do everything you can to gain their attention and befriend them, but don’t be a nuisance.
  7. Jump up onto the next step and start bouncing.

That’s it, in a nutshell.

See You Soon,

Terry

Personal Achievement

The book shown here, Personal Achievement, by Martin Rhodes, is one of those life-changing books that you come across rarely. I found it in a book sale at Lichfield Library, in 1972. I was bumping along the bottom in life, pretty much in shock after finishing five years in the Royal Air Force as a Ground Wireless Technician, having to adjust to Civvy Street again. Anyone who’s done that knows it’s hard, and you can be left floundering, especially if you’re single, which I was.

I ought to point out that this isn’t a book review, and you’ll be very lucky to get hold of a copy because it’s been out of print for a long time. I can find no information on Martin Rhodes, so if you know anything about him, I’d very much like to hear from you.

I saw this book and straightaway I was enthused by what Martin had to say. He had a way of writing that made you want to put the book down and get started on your new life. Note that the sub-title calls it a self-contained course. In the Author’s Note, Martin says:

“I have called this a course – not a book – and divided it into assignments – not chapters – to emphasise that it is a course of instruction intended to lead to action.

You will not gain much benefit from just reading it. I have assumed you will work on each assignment, getting practice at the exercises and other instructions in it, before going on to the next. The whole course should take six months to a year to work through for the first time.”

It didn’t take six months to a year to see the benefits, though. As soon as I started reading it, my life changed. I began making plans. A five-year plan, a one-year plan, monthly, weekly, daily plans. In short, it got my life back on track.

Let me show you the first page of Assignment 1.

Note the Golden Rule: YOU CANNOT BRING ABOUT ANY IMPROVEMENT JUST BY READING. And that’s pretty much universal. You’ll see it written in many different ways, but the simple fact remains, that, however much you learn, nothing changes until you DO something.

Personal Achievement has been a great guide, over the years and whenever things have gone off track, I’ve usually been able to turn to the book to build my enthusiasm back up. But if you can’t go out and buy it, why am I telling you about it? Well, since it’s been so effective for me, over so many years, much of what I say and do has been shaped by Martin’s guidance. Because of that, any way I might help you is likely to have been influenced by this book in some way. See below for a rough scan of the Assignments page, to see what’s in store, if you read the book.

One thing I’ve discovered is that the power to motivate, that we get from self-help or personal development books, diminishes over time. My view on this is that it’s due to the phenomenon in humans and other animals, that we call habituation. This is often illustrated by the fact that, if you touch a slug’s antennae when they’re extended, the slug retracts them instantly. If you continue doing this, eventually, the slug will ignore you. As humans, we can get used to anything that impinges upon our senses, and filter it out, once we realize it’s not life-threatening or dangerous.

The upshot of this is that we need continuous change in stimuli to maintain effectiveness. In marketing, this change could be in the content, or in the methods of putting the message across, via text, audio, video and so on, to keep our audience interested. Novelty is everything.

This is the reason why [my hypothesis] there is a seemingly infinite market for information products. It’s also why persuasive writing – copywriting – isn’t about to die out any time soon. There will always be the need for novel ways of getting the attention of buyers. Once they get used to seeing the same ad, for instance, they ignore it – habituation in action.

This gives you plenty of opportunities to make money, by taking a marketing message or an information product and converting it into other formats. The current vogue is for selling info-products as videos or MP3 audio. If you’ve written a report and sold it or given it away, you could give it a new lease of life by recording an audio or video version. You could put the video on YouTube or on your website. The possibilities are endless. If you don’t want to be seen or heard yourself, then you can outsource this work for very low cost on sites such as www.fiverr.com.

Scan of Assignments Page

The webinar has become highly popular as a marketing tool with gurus cooperating in joint ventures (JV’s) and appearing on live video channels via videoconferencing  software. TalkMarketingNow is a great resource where you’ll get to be online with some of the most respected names in the business. The gems of information and the encouragement you get on there from these top people are worth their weight in gold.

Hope this is useful. I’d love to keep in touch, so if you’d like to sign up for my email newsletter, go to the signup form in the sidebar.

See You Soon,

Terry